“do not confuse or misassign power in the wrong places, you producing content is your thing that you can control, that is your power and strength, ……….the channel is a tactical decision but distribution channels are not your source of power."

David Brier is a branding genius as Grant Cardone says, ranked #3 worldwide for branding by Klout. David is A Fast Company expert blogger and the subject of numerous articles in Forbes, ADWEEK, Huffington Post and Business Insider, David Brier is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, presented to David by Shark Tank star and NY Times bestseller Daymond John.

An award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, David has designed and transformed global brands, regional and local brands, and brands for startups and even cities.

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David also wrote the new “branding bible” and Amazon bestseller, Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand Need, with a Foreword written by Daymond John of Shark Tank and FUBU.

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Talking points with Ed Andrew.

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• discussing his book title (Brand Intervention) and the subhead, how to use design and creating layers of meaning for people, how  most books have 250-300 page books where only 10 pages are the good stuff (8)

 

• his inspiration 10 - Austin Kleon, Steal like an artist, also Rework by Jason Fried, short and to the point

 

• discussing the spectrum of your stage and looking at what is the norm - "how far above that do you need to be in quality and quantity of output" 

 

• the amount of hustle that thought leaders put into their world even today, such as Grant Cardone and Daymond John

 

• on entitlement - we are not owed anything, the past does not have  conscience (20)

 

• on studying art and design today - his creative mentor Herb Lubalin, his inspirations are Simon Sinek, Steve Jobs, discussing 'The Age Curve' - the quality of design teachers out there - discussing expansion for his clients (29)

 

• discussing reality as opposed to Hollywood fantasy, "what is it going to make to make the dent that I wish to make, what can I uniquely bring to the table, how can I provide more value"

 

• discussing the genesis behind his 1 minute Wednesdays on youtube which have had 100,000's of views

 

• finding your voice and authenticity, "authenticity reigns supreme" and discussing the right distribution channel "do not confuse or misassign power in the wrong places, you producing content is your thing that you can control, that is your power and strength, ……….the channel is a tactical decision but distribution channels are not your source of power"

 

• mediocrity is an abandonment of our own humanity and greatness, we are each capable of so much more than what we demand of ourselves (43)

 

• discussing pivoting and rebranding, Gary Vaynerchuk - "I don’t confuse my content with a summer blockbuster"  - Grant Candone reinvented himself from teaching car dealers how to to sell

 

• discussing his enjoyment of life "as long as I am dealing with people to awaken them for my clients and customers" - his love of music, art & food, 

 

• discussing his book Brand Intervention and how he spent three decades of the same questions coming up from clients - the chapter he is most proudest of has only two sentences, 

 

• discussing the power of linkedin, networking  and why his videos get 10-20x more views than on Youtube

 

You can contact David at the links below:

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https://www.risingabovethenoise.com

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