“we are in the midst of the most disruptive political and economic climate in the history of the world....in ten years we will have a different economy and political model, 75% of the economy will change........people are less ill informed than just angst ridden about where they are going"
Takeaways from Ed Andrew talking with Phillip Stutts
Phillip Stutts is the founder and CEO of two start-up marketing agencies, Go BIG Media (a political marketing firm) and Win BIG Media (a corporate marketing firm), that have won more than 30 prestigious awards for their work with senators, governors, and presidential candidates, including a Goldie Award for Digital Video Excellence in a Presidential Campaign.
Phillip is also fighting a rare, incurable disease. Diagnosed in 2012 with the esophageal disease, Achalasia, he spent five years ignoring it. Frankly, he put his head in the sand, taking medications that did more harm than good, and waiting for the inevitable. Then he woke up and said no more. His mission today is to find a cure and pursue a life of constant growth and giving. And he’s making progress.
Phillip is also the author of FIRE THEM NOW, an Amazon bestseller, and one of the masterminds behind the curtain of political marketing. With more than 20 years of political and marketing experience, Stutts has worked with multiple Fortune 200 companies, has over two decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to over 1,000 election victories, including hundreds of U.S. House campaigns, dozens of U.S. Senate campaigns, and even three U.S. Presidential victories.
He is the founder and CEO of two start-up marketing agencies, Go BIG Media (a political marketing firm) and Win BIG Media (a corporate marketing firm), that have won more than 30 prestigious awards for their work with senators, governors, and presidential candidates, including a Goldie Award for Digital Video Excellence in a Presidential Campaign.
Phillip has made more than 200 national TV appearances including ESPN, FOX NEWS, FOX BUSINESS, MSNBC, and CNN. He has also appeared on some of the world’s most popular podcasts including Gary Vaynerchuk’s The DailyVee, The Adam Carolla Show, The Dr. Drew Podcast, and Jay Abraham’s The Ultimate Entrepreneur.
He has been lauded as a “marketing genius” by FOX BUSINESS and “the political guru” by ESPN.
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his journey into politics, "I am so ADD that that the only job I could ever have was one I was super excited very day" he has worked on thousands of campaigns (2.30)
“the hardest job you will ever have - I had 21 days off in 3 years including weekends, miserable to an extent but never been happier as so purpose driven to form a better society” (3.30)
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in the past only worked for the Republican party, every agency chooses a side but have worked across party aisle to advance a cause. (5)
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you have to be authentic and you need to show that authenticity in a way that it sticks out in the crowd - "Donald Trump’s brand is authentic whether you like it or not" (10)
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finding alignment between voters and candidates, “so many businesses forget that the customers are in charge, find that authenticity and alignment and they will succeed and it is a weird formula that most people don’t use (11)
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discussing Brexit and learning from Tony Robbins (15)
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reversing the rules of the game - the business owner should win and the marketing agency should only win if the business owner wins, we are in a customer generated economy , the business owner is in charge (19.30)
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building personal relationships not digital media, running really creative ads and applying this principles to businesses and having explosive results (20.40)
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on being strategic and not tactical (23)
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winning clients on reputation relationship and referral (26)
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Tony Robbins and Date with Destiny was the most impactful, explosive growth in personal relationships (27)
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transcedental meditation - the Beatles and Prudence Farrow (30)
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on Gary Vaynerchuk, multi channel marketing and being an influencer or a full time CEO (32)
"find something else that no-one is doing and be the best at that and the first in the marketplace, follow your dream into a lane that is not being tapped"
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negative ads, click bait and comparative advertising (36)
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living with Acahalasia an incurable illness, Abundance 360 with Peter Diamonds and his moonshot - (39)
"I was paralysed by fear for 5 years and I did not want to face it - the elephant in the room which was this disruption the pain was big enough for me to change - the advice I have for anyone is don’t let that pain get too big especially with the disruption which is coming" (45.40)
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what he looks for in new clients, on seeking alignment with his clients, not interested in tyre kickers (50)
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free audits on marketing agencies - download '3 secrets you should know before your hire or fire a marketing agency - or a 5min free marketing audit (54)
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his suggested books Driven to Distraction on ADD - understanding how to maximise every second of my day - build a $20m agency in 3 years (55)
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keeping up to date with his clinical trial (56)
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Suggested books
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To contact Phillip please click on the links below​